Creative thoughts lack structure.
Once you direct your creativity by putting up some guardrails,
your thinking gets more efficient.
The best way to structure my thoughts is using frameworks.
One of those frameworks that help businesses grow through strategic marketing is based on my own name, here it goes:
The GERT Framework
To use this framework, go through each of the steps, or copy it into ChatGPT or Gemini, for instance, and ask it to apply the framework to your business:
G = rowth
- Market expansion into new customer segments or verticals
- Geographic expansion (domestic or international markets)
- Product line extensions and new category development
- Strategic partnerships and channel development
- Customer base diversification (B2C to B2B, or vice versa)
- Brand positioning and market differentiation strategies
E = Efficiency Wins
- Operations and supply chain optimization
- Manufacturing or fulfillment process improvements
- Cost reduction initiatives without sacrificing quality
- Automation and technology integration
- Inventory management optimization
- Team structure and workflow improvements
- Vendor relationship optimization
R = Revenue Drivers
- Pricing strategy optimization
- Premium product or service offerings
- Upselling and cross-selling opportunities
- Subscription or recurring revenue models
- Customer lifetime value enhancement
- Average order value (AOV) increases
- New revenue stream development
T = Traffic Foundations
- SEO and organic search optimization
- Content marketing strategies
- Paid advertising channels (PPC, social ads)
- Social media presence and engagement
- Email marketing and retention campaigns
- Referral and affiliate programs
- Strategic PR and brand awareness initiatives
- Community building and engagement
If you'd like to see what the framework would look like applied to your brand, drop me a line to info@gertmellak.com and I'll check it out!