Your business might be stuck - not because of a bad offer.
But because not enough of the right people know that you exit!
One of the most efficient ways to make sure people who want to buy what you are selling, become aware about you, used to be Google Search:
Both, organic results and paid ads impact people just when they’re “in the market” for your offer.
Furthermore, social ads have been used for years to impact people who might be interested in what you’re doing.
There’s hardly a better way to increase brand awareness in your target audience than running social ads.
The new (AI) Dimension
With AI now, the complexity is getting to a new level!
More and more people use ChatGPT now to research.
Google shows AI generated answers in their AI overview.
Claude.ai is more and more powerful processing quite complex input to come out with not only great results, but also a very user-friendly interface.
Your users might still find out about you on Google - yes.
But also Bing - remember that one?
ChatGPT searches stuff on Bing when it doesn’t know an answer. Where’s your site ranking on Bing again?
Chances are, they’re also finding players in your market on social media platforms, AI tools might give recommendations, or they might head over to Reddit.
Remember, Reddit partnered with Google and OpenAI?
Every major player in AI is keen on quality input to train their Large Language Models (LLM).
Input determines output.
The more quality training material goes into an LLM, the better its output.
But what does this mean for your online marketing?
First of all, it’s high time to take control:
Research your audience, the platforms they hang out on, and the content they want to consume there. You can do this in a DIY fashion, or you can hire my team at SEOLeverage to do that.
You’ll come up with a prioritized list of platforms.
The top 5 deserve your immediate attention.
This is where your audience hangs out the most.
And this is also where your activity might trigger the most direct leads or even sales.
The top 5 platforms are where AI tools will likely find the best and most recent training material about your industry. So, make sure your contributions are context-rich, and that you connect your profile with your website.
The next 5 platforms on the list should at least get some attention from your brand on a weekly or bi-weekly basis. You can leverage them to clarify common questions, participate in conversations with context-rich answers, and also make sure you are helpful when somebody seems to be in trouble.
The other platforms will mostly be authority websites in your industry, and less important platforms like medium.com, SoundCloud or others. You can leverage the industry sites for trust, and the other portals to amplify your core message and bring your brand to a wider audience.
Revise how you are doing things!
The digital marketing game (and the SEO game in particular) is no longer won on just one playing field. It requires a multi-platform context-rich approach, that shows your brand’s depth on certain subject matters, but also positive popularity.
If you feel your current online marketing processes might need a refresh, hit me up by e-mail: info@gertmellak.com!
