We live in interesting times as marketers these days.
AI is changing the game, and while it's exciting, I know it can also feel like we're in new, unexplored territory.
Many brands are tempted to jump right into the latest AI tools, hoping for quick wins.
But:
In my experience, that's like using a power tool without knowing what you're building – you might end up making mistakes, only faster.
I get it, the attraction of AI is strong:
- It promises to streamline our work, enhance our creativity
- boost our results
- give you some free time back to do something you might be more passionate about
And it can deliver on that promise, but only if we use it strategically.
In fact, AI doesn't replace strategy. It simply allows us to execute it faster.
Think of it this way: I use AI to enhance my work, but it's the strategy that provides the blueprint.
What I'm seeing is that many of you are missing a crucial piece: a solid process.
It's not enough to just play around with AI.
We need a consistent, repeatable framework that ensures we're using these tools to achieve specific goals.
And the fastest way to get one is to accept external help - someone you trust, and who is not tied to the day-to-day madness of running or working in your business.
Someone who
- comes into your world
- analyzes your situation
- disassembles your processes
- improves its parts where possible
- and puts them back together for you to continue.
As a consultant, my focus is on providing that clarity and direction.
I help brands like yours by focusing on what I call the three pillars of modern marketing:
- Precision: In 2025, data is everywhere. And it is being used to inform the algorithms about your brand, your products, the challenges you solve, and the markets you are in. This is where precision-engineered SEO and content work come in and where we align your pages with search journeys, user intent, build authority, and turn traffic into conversions.
- Platform Leverage: Your customers are all over the place. They're on Instagram, YouTube, Reddit... and their attention is scattered. We need to meet them where they are with consistent messaging that’s adapted for each platform. They will most likely discover you on one of their favourite platforms, and only then search for more information about you.
- Consistency: This is where many of you struggle. You might be tired of your message, but your audience is only just beginning to hear it. We need to show up consistently with valuable insights. That's why I emphasize building scalable frameworks.
If you're feeling a bit lost these days, it's normal. Just remember you're not alone.
What you need is a guide who can bring clarity, strategy, and a bit of "precision in practice" to your marketing efforts.
Reach out to see if we're a good fit and build a strategy that delivers real results.
Gert